Art Direction/Branding
Package Design
Taste & Tone Studio is the small coffee store in Ayuthaya where the owner has a great passion for coffee roasting. The identity of Taste & Tone Studio was inspired by the concept of ‘Taste of Life’ where types of coffee roast were redefined under the context of a human’s life. This project seeks to explore the dimension of coffee culture that goes beyond consumer goods, but the reflection of norms, experiences, and personal lifestyles.
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UX Research is conducted to pinpoint personas and user journey map with 10 US travelers (Gen Z and Millennials).
After completed research and Usability Testing, the design is implemented
After the first launch of our MVP1, we approach the users at hostels and airport, and ask them to play with our app. Overall, SNEAK gets 4.8 rating on a Likert Scale of 5. Users feel satisfied with how the app works and look forward to using it sometime in the future.
