Art Direction/Branding
Project Management
Newbery Street's approach to this project was centered around the concept of a "dynamic identity". By integrating variable fonts, textures, and an expansive color palette, we aimed to encapsulate the endless visual possibilities synonymous with the art of roasting coffee.
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UX Research is conducted to pinpoint personas and user journey map with 10 US travelers (Gen Z and Millennials).
After completed research and Usability Testing, the design is implemented
After the first launch of our MVP1, we approach the users at hostels and airport, and ask them to play with our app. Overall, SNEAK gets 4.8 rating on a Likert Scale of 5. Users feel satisfied with how the app works and look forward to using it sometime in the future.
